Smaller companies and organizations often struggle for the right message and formula to stimulate interest in their services They have limited budget and facility with new marketing tools. As the President of Marketing Sense for the past ten years, Bruce has helped clients communicate what is special about their brand and go on to execute pragmatic marketing campaigns that deliver tangible results.

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Prior to 2010, Bruce spent over 15 years mastering marketing management at large companies, primarily MasterCard and Citibank. After these positions and prior to starting Marketing Sense, Bruce successfully adapted a more pragmatic approach as the full-time Director of Marketing for a boutique consulting firm. After becoming a business owner for the first time at age 51, he learned – first hand – how to step forward and build brands (both his and his clients), while doing so in a dignified way,

Bruce holds a BA from Yale and an MBA from Stanford. He is known for logic, balance and focus on both the big picture and the detail. He frequently writes and speaks on marketing topics.