Bringing marketing projects to the “finish line,” ensuring that marketing dollars are spent efficiently and effectively.
Developing new LinkedIn Profiles that tell a compelling professional story and identify three actions that LinkedIn users can take each week to build their presence.
CLIENT SATISFACTION RESEARCH
Obtaining the data and insights needed to improve client satisfaction scores using the Net Promoter® methodology.
Working with business owners and professionals to draw out, hone, and craft their message. Then, we develop compelling collateral, such as award applications and speaking engagement proposals.
Bruce Segall has significant experience in legal marketing. He focuses on marketing programs for attorneys and firms that are smart, impactful, and quick to market, yet are executed in a dignified manner.
These programs include improving the attorney's presence on LinkedIn, obtain speaking engagements, helping attorneys write and place articles, and develop and implement other aspects of marketing plans.
Smaller companies and professionals often struggle for the right message and formula to stimulate interest in their services They have limited budget and facility with new marketing tools. As the President of Marketing Sense for the past ten years, Bruce has helped clients communicate what is special about their brand and go on to execute pragmatic marketing campaigns that deliver tangible results.
Prior to 2010, Bruce spent over 15 years mastering marketing management at large companies, primarily MasterCard and Citibank. After these positions and prior to starting Marketing Sense, Bruce successfully adapted a more pragmatic approach as the full-time Director of Marketing for a boutique consulting firm. After becoming a business owner for the first time at age 51, he learned – first hand – how to step forward and build brands (both his and his clients), while doing so in a dignified way,
Bruce holds a BA from Yale and an MBA from Stanford. He is known for logic, balance and focus on both the big picture and the detail. He frequently writes and speaks on marketing topics.